The industry of construction and building used to be entirely a brick and mortar industry. There was a time when advertising of such businesses was done mainly by word of mouth, and the services were primarily local, and the www was just a wonder for a few people who had only heard this term and a lot are still using their construction websites for lead generation for builders.
In today’s world, however, this industry has adopted a big change, in which rather than just depending on references and physical advertisements methods, the professionals of this industry are taking great advantage of online marketing. And just like other industries are employing industry-specific techniques and methods to catch more traffic, the construction industry is also adopting such techniques and tools to drive more traffic towards their business.
So if you are also interested in taking your construction marketing and business to the one level up, then online marketing could be the best and first solution you should opt for. Let’s discuss a few construction website ideas that are great in generating more yet qualified leads.
Know the goal of your CTA:
This is undoubtedly the most effective and important question that you must ask yourself in regards to the entire design and goals of your site. You must take into consideration what is the most important action that a visitor can take while visiting your site? Do you know for hundreds of thousands of businesses, this action is to call in, which can be a schedule of an appointment or maybe a visit to a physical location? Once you know the actual and correct answer to this question, make you able to decide how to direct the content on your website. The content on the pages of your website, blog posts, as well as essentially your CTAs, can all work together with the aim of helping qualified and potential visitors to complete that action.
Consider user experience:
This is referred to as UX, which is actually a term used to describe the whole experience of a user whenever he visits your website. It will tell how well-received your website content is and how much engaged your pages are. Plus, it will refer to how easy and effortless your site is to navigate as well as how much your site images and visuals are catchy and how responsive your site is. The aim of the quality user interface is to create a page that is not only user-friendly but must be user-enjoyable.
You have to pay attention to your sites’ layout as well as ease of navigation. Don’t create a site that has cluttered and unclear things to find out, as people will exit the page quickly without even scrolling it. You should create easy-to-navigate menus with clear decent colours, and keep the page elements in an organized form.
Practice good SEO habits:
SEO is considered the king of online content marketing. Without this, almost all business owners will find that their struggle in driving more traffic towards their site lacks than their competitors. Surprisingly, the businesses of construction with optimized websites are getting more visibility and traffic with increased industry authority along with improved customer experience.
Having a blog on your site offers great benefits. The most important benefits you get from keeping a blog on your site is increased traffic and leads. Well-written content and a blog are essential for SEO. A well-written content, when published on your blog, can help you improve your SEO and brings up maximum traffic towards your site.
Ensure that your forms can be easily found:
You must design the contact us a portion in your site, in which you offer forms for contacting you, schedule an appointment, etc. These things should be easily found and must have a clear CTA. So these are some of the best ways for lead generation for builders.