There’s a numerous tools currently available that will help you automate your social networking activity. Although I am a large fan of creating things simpler and achieving more efficient without having to put in additional effort, I believe total automation is harmful and i’ll explain why afterwards in the following paragraphs.
However, let us explore the ways that you are able to automate such things as Twitter, Facebook and integration of the several platforms and a few of the tools that are offered that will help you with this particular:
Obviously it’s okay to schedule certain tweets to visit out in a particular time on the particular day, or actually have a number of tweets all arranged. Hootsuite is a great tool for your and much more. And SocialOomph makes short work of auto-tweeting.
It seems sensible to integrate the different platforms if you are likely to distribute exactly the same content, instead of posting it 3, 4, 5, occasions or even more. And so do your tweets feed to your website, your Facebook page, your site and LinkedIn. Twitterfeed enables you to get this done, helping you save a sizable slice of time. Just make certain Twitter does not dominate, particularly if you tweet a great deal, as other content could get lost.
There is nothing wrong with featuring your site on Facebook and LinkedIn actually, I would suggest you need to do this, therefore the people you are linked to on these platforms don’t must see your site to determine what is happening along with you. Many blogs may be easily integrated into both LinkedIn and Facebook.
OK, so getting stated the suggestions above, so why do I believe total automation is harmful, you might ask. Well, the entire reason for Social Networking – and there is a clue within the word ‘Social’ here – is the fact that it comes down to interaction. It’s all regulated good and well automating content distribution, however, you CANNOT automate the interaction.
You’ll still need someone to read and react to any comments and frequently, searching for relevant tweets or posts that they’ll discuss and increase the value of. Individuals don’t simply want you to definitely throw plenty of content their way any longer. The most crucial factor about social networking is less that which you say. It is all about LISTENING after which responding accordingly. Which pertains to other marketing techniques too, as customers today don’t would like to be broadcast to. They would like to be heard and Facebook particularly are fantastic platforms with this.
Listening could be invaluable, as numerous dissatisfied customers will tweet regarding their experience which really gives organisations the opportunity to respond and hopefully turn the dissatisfied customer right into a satisfied one or, better still, an advocate. And that is something only a person can perform.